Business Vision · Product Strategy · User Experience · Data Analysis
Hi, my name is Lucas Boaretto!
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My path runs through marketing, product, and design, and that's shaped how I think. Today, every decision passes through four filters: business, strategy, user, and data.

Tax Service · WhatsApp · 2026
EmitaZap: No screen is the best screen
Anticipating every scenario has never mattered more — after all, the entire experience depends on how each word is written.

Design System · Mobile/Desktop · 2026
Open Library: A system with no favorites
The challenge goes beyond just building a library — it's making it adapt to the visual identity of hundreds of different clients.

l.boaretto@hotmail.com
Phone
+55 41 99930-4583
About · Lucas Boaretto Ribeiro
Call me bora!
I'm a product designer passionate about business, with a graduate degree in business management and customer experience.
Born and raised in Brazil, I took on leadership roles in volunteer projects from an early age. Today I split my time between sports, cooking, and design — fields that taught me the same lesson: there's no shortcut to a good result.
Creativity, attention to detail, and a drive to act strategically led me to study business administration and design at the same time — an unconventional choice, but one that proved right over time. Along that path, I moved through professional experience in finance, marketing, and product, until arriving where I am today: Product Design.
What I've learned along the way is that solving problems goes beyond building something beautiful: it means understanding the user and the context behind the challenge, even when the complexity is significant.
Professional Experience · Formal
Product Designer
Set/2025 - Present
OpenCON
Product Designer
Jan/2025 - Aug/2025
Recommento
Marketing Manager
Jul/2024 - Aug/2025
GGV Inteligência em Vendas
Marketing Trainee
Jan/2023 - Jun/2024
GGV Inteligência em Vendas
Marketing Intern
Oct/2021 - Dec/2022
GGV Inteligência em Vendas
Design Intern
Mar/2021 - Sep/2021
Marcelo Ribeiro Odontologia
Finance Intern
Oct/2020 - Fen/2021
Vision Controls
Professional Experience · Informal
UX/UI Designer
Jan/2022 - Present
Freelancer
Graphic Designer
Jan/2018 - Dec/2022
Freelancer
Volunteer Designer
Jan/2014 - Present
Igreja Batista do Bacacheri
Education · Academic
Strategic Business Management
Jan/2026 - Dec/2026
Graduate program at FAE
Customer Experience
Jul/2024 - Dec/2025
Graduate program at FAE
Design
Jan/2018 - Dec/2022
Bachelor's at PUC-PR
Business Administration
Jan/2018 - Jul/2022
Bachelor's at UFPR
